The Carlo Cadenas is a Venezuelan Art Director and Graphic Designer, graduated in Darias Design Institute, also with Advertising Degree of the Alejandro de Humboldt University, both based in Caracas, Venezuela. With more than 7 years of experience in the visual area, he has worked in both design studies and advertising agencies such as Tribal DDB Argentina, ZEABBDO Proximity and others in Argentina and Venezuela. He currently works as a Freelance Art Director and Graphic Designer.
The Alphabet Illustration Project is the result of illustrator Carlo Cadenas experimentation for the Instagram yearly open challenge “36 Days of Type 2016”. Carlos decided to use 3D Software, exclusively, that would give him the opportunity to establish letters and numbers in space and composition of environment.
An open to a new path, with a different approach at a creative level. By establishing alternating coluor compositions, he could delimit several parameters and follow the exploratory way of the form to give life to each one of the letters and numbers.
Every main recognition parameter was altered to seek to obtain the desired result. Each shape mutated with a distinctive unique trait in the symbols.Each material was selected with a previous related study to determine its use in the compositions.
The lighting compound was determinant because it set the basis of variants that would give colour to the visual compounds. The result is an extensive experimental variable illustrative of form, letters and numbers based on color compositions.